What’s in my product? Supplement brands, suppliers get creative as they vie for consumer trust

Source: Nutra Ingredients

From profiling their ingredient suppliers to setting up codes consumers can look up, supplement brands are using transparency to win over consumer trust.

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This article highlights the scope for developing therapeutics with new innovative, alternative approaches. The current trillion dollars pharmaceutical industry is in peril where the current drug development pipeline is slow, inefficient and incapable of being extended to multi-combination drug therapies as well as minimally focused on prevention. The complex modeling of diseases and biological functions has been limited because of the inability to integrate large scale molecular pathways.

Watch this Video to understand how recent advances provide breakthrough technology for doing scalable modeling of complex molecular systems to dramatically accelerate drug discovery and development.

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